Twitter is one of those ‘hard to get your head around’ concepts. On the one hand it seems like a brilliant way of getting your message out to millions of people. On the other, you ask yourself whether anyone is listening and whether it is worth the effort of getting involved. Personally, I still have yet to figure it out completely, but at present I have over 1,000 followers and I try to send out interesting information, in the hope that I am adding value to the conversations.
That said, there is emerging evidence that Twitter has the potential to change the game. One of the best examples is cited by Steven Johnson in his article in Time magazine. Is Twitter finding its place in the world?
June 12th, 2009 at 4:04 pm
IMHO, Twitter still has a lot to prove. It takes too much time to stay on top of it, without there being some clear return on the investment
July 1st, 2009 at 1:56 am
Kevin, part of the trick to Twitter is finding the balance between giving people what they want (which is really what we all want – feedback that someone is listening) and creating measurable interaction leading to either influence (very difficult to rate) and/or sales (not so difficult to rate). Paying it forward can be difficult; especially when we’re all looking for the ROI for each second we have. For me it’s quality vs. quantity and in relationships we all know which one will take you further. How else would I have crossed paths with you?
Nimbly,
Jennifer